INTRODUCTION

There are a lot of questions concerning how the application owners win! Without a doubt, there is a motive for programming an application, and that reason is frequently profit! In 2017, the number of Android applications in the Google Play Store surpassed 2 million, and the number of applications is growing every day. There is no question that many programmers of Android or iPhone applications can find work until their apps are published.


HOW DO THEY EARN MONEY?

Among the most prominent ways in which profit is made through free applications:

Advertising:

You'll encounter video advertising, pop-ups, and promos when you use free apps, and all of these are content-based.

If their flow is substantial enough, app designers can make a consistent income from ad revenues; for example, Blue Cloud Solutions receives $2 for every 100 downloads. Payment schemes vary, but most fall into the categories of pay per impression or pay per click, with pay per download becoming increasingly popular recently.

The influence on the user experience is a drawback for both the designer and the user; for example, banner advertising takes up a lot of screen space, while popups and video ads, among other things, require a wait. Most users are willing to put up with these inconveniences in exchange for a free product.


(IAP) In-app Purchases:

It's common in gaming apps, where players can buy their own or additional features. (This is in contrast to the freemium model, which exclusively includes members.)

This category also includes stuff like avatar clothing, earning levels, and money for services like altering your username.

There's the well-known "pay-to-win" strategy, in which certain points are provided in a game to make it easier for players who have paid to compete and win against those who have not.


Freemium Upsell:

This approach indicates that there is a paid version of the identical application that can be purchased with money. This version usually includes enhancements over the previous one, such as HD support.

In this case, the free app has a link that allows the user to rapidly access the other app, which they must pay to download to their smartphone.

Another example of this practice is downloading an unfinished free game from the App Store, with the remaining and final sections usually being downloaded after paying for the new program or new parts.


Attract traffic to other channels:

Sometimes the ad is the app itself. It's a tool for achieving broader goals, and it's only profitable when it's employed. Typically, these applications fall under one of the following categories:

Affiliate Marketing: App designers pay a marketer to deliver visitors to a specific website or complete a sale deal, and affiliate marketing networks like Clickbank, Globalwide Media, and others make it simple for designers to share their apps with their friends.

Sponsorship: A sort of advertising in which a huge corporation pays the application fees or a salary in exchange for some type of marketing. This is frequently specified in the application's content or in the title.

Selling Products: These free apps really sell their own products, such as the Kindle app, which you may download and use for free to read books on your device, but you must pay for (most) of the books.

Secondary App: Some sites are extremely powerful and have multiple apps to direct traffic to their main channel, such as Facebook, which owns the social media app and the Messenger app, both of which are free and drive traffic back to the original site (how Facebook makes money is a whole other story).


Collection and sale of personal data:

This approach is less popular and ethical than the others, but it is still a means for free apps to make money; once users input their email address, social media accounts, personal preferences, and other data while using the Application, the Company sells that information to third parties.

It sounds horrible, but it gets even worse: these apps can access your call history and contact lists, as well as your social media accounts and read your text messages. Anti-surveillance apps, for example, are one approach to protect against these programs.


THE FUTURE OF FREE APPS

As can be seen, the mobile application market will continue to grow. Despite the industry's growing competitiveness, developers are finding new methods to make money and creating free apps that are more beneficial to customers.

None of these strategies are useless; in fact, application developers have honed their skills in employing them in certain situations. Example: The "Subscribe" paradigm only works in a specific setting, but when used right, it is the most profitable.

In addition, hybrid revenue streams such as in-app purchases and in-app ads are gaining traction in the business sector, with most app developers expecting in-app ads to be the foundation for enormous growth in the coming years.


THAT WAS THE END 


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