INTRODUCTION

The practice of building websites to meet the standards of different search engines such as Google or Bing to appear in the first search results for keywords and terms used by potential clients of enterprises, projects, and businesses is known as SEO or search engine optimization.

Search engines account for 70% of website visits, with visitors using search engines to find answers to specific questions or to look for a product or service. There are hundreds of published topics to answer visitors' questions, and most companies and commercial projects have websites that provide multiple options at a cost. Better than traditional shopping channels in terms of convenience and speed of contact.


HOW DO SEARCH ENGINES WORK?

Search engines look for sites that have themes connected to what the search engine user is looking for, then organize and display them to the reader in an organized and indexed manner based on the quality of the material and the site's SEO success rate.

This process is carried out by search spiders, which are responsible for crawling and tracking links between different site pages or within a single site, and for assisting search engines like Google in crawling and indexing newly created or modified content pages using the URL Inspection tool in the Google Search Console platform, to index your website pages in a matter of minutes and appear in targeted search results. In the case of outperforming competing sites for the same search terms in the criteria and reasons for ranking sites pages in the results Various search, results should be in front of potential buyers as quickly as possible (within a day or two).


THE MOST IMPORTANT CRITERIA THAT AFFECT THE RANKING OF SITES IN SEARCH RESULTS

-Is the Content Valuable to Browsers? Content Quality: Is the Content Valuable to Browsers? Is it meeting the demands of visitors, or are there merely buzzwords strewn about? The SEO evaluation of each page on any site is based on good and valuable content.

-Will the website elements load smoothly and quickly, or will the user have to wait a long time to browse through the content? According to Google, page loading speed is one of the most important aspects of SEO.

-PageRank is determined by the presence of both internal and external connections that are genuine (text or backlinks). Internal links are links within your site's pages that let the reader navigate more easily and find topics relating to what he's looking for. External links to other official pages or public information sources, such as the NASA website, and backlinks or text, which are links inserted by other sites based on your site pages as a source of information in them, are the two sorts of backlinks.

-Rate of on-site visits: This contains the click-through rate (CTR) as well as the overall number of clicks (or visits).

-Within a single page, the rate of visits or traffic: This criterion has to do with the content's quality. The longer a visitor remains on a website with the actual value and useful material, the greater the traffic rate for that page, and the Google search engine recognizes that this page was of value to the user because he browsed it for a longer time, and vice versa.

-Selecting the Best Keywords: This is necessary to attract visitors and precisely target the topics they want.

-Continuous content update: Keeping it current with recent events, including updating links on pages and changing sources if they become obsolete.


1. Improve your CTR standard for front pages

Make the CTR requirement for pages or posts more stringent. The most important factor to increase this rate is the attractive headline and page description. By CTR, we mean the click-through rate, which is the rate of visits that your page receives after previously being in the top search results, and the most important factor to increase this rate is the attractive headline and page description (Meta Description). What you need to do is use a brief description of the page content and the title tag, which display in the search results, to bring browsers' attention to your page content.

You may be wondering why I should worry about the title and description of my page if it is already at the top of the search results. Isn't it enough to have my search results on the first page to attract visitors? Getting your site at the top of the search results will earn you more visitors, but not as many as if you combine your title, catchy description, and top results.

What is the initial purpose of most surfers when search results for a specific keyword appear, in your opinion? If you said the first site, you are incorrect; the correct answer is that most people will go to the most appealing title and description that is closest to the topic they are looking for.

What will the Google search engine understand now if 10,000 users search for "football" on Google and 7,000 of them chose the second result because of its appealing title? He will recognize that the second site is more relevant and valuable than the first and that the site with value will quickly rise to the top of the search results, thanks to the distinctive title, as well as the content and other auxiliary aspects.


2. Site Bandwidth

The site domain denotes the maximum amount of data that can be sent between your site server and the user's browser in a particular amount of time. The larger your site, especially if you have a lot of visitors, the faster your pages will load. If your site's demand for loading pages is high, you'll require a massive scale.

If your web server has sold you a domain package, you should consider whether it is adequate for your current downloads. Will it be able to handle the increased traffic on your website pages? If your page is slow to load, you may either upgrade the domain package or employ CDN services.

CDN services are intermediary platforms that connect your site to their own servers so that they can keep copies of your site pages and move the pressure from your site to the intermediary servers when there is too much strain on your site.

In other words, if your site can handle 10,000 downloads at once but is currently under the pressure of 13,000, instead of the additional 3000 users experiencing slow page loading speeds, their requests are routed to an intermediary server that has an exact copy of the requested page and displays it to the user instantly with no loss of download speed. Cloudflare, Amazon CloudFront, MaxCDN, and W3 Total Cache are some of the most well-known content delivery providers.

Browser caching is a simple approach you can use to speed up your site by preventing users from having to reload the page each time they visit and then depart and return to it.


3. Exploiting internal links

Internal links are links that connect your various sites to one another, and when used appropriately, wisely, and not haphazardly, your pages will leap across search results in unexpected ways. You might be asking why internal links are so significant in search engine optimization.

Internal links, as we discussed in the opening to the article, aid and assist PageRank across your site. In other words, when Google notices that your page has a consistent distribution of internal links for keywords related to the page's theme, it ranks it higher in the search results and positions it beneath the beneficial pages. Internal links can be thought of as tangible evidence of how dense your website is to the user.

Use internal links to promote pages that need a little help getting to the top of search results; this will be a solid technique in the short term, and you will notice it.


4. Improved page loading speed

When pages take a long time to load, most people become frustrated and quickly move on to another source. This regressive trend is slowly depleting your page's SEO! When Google notices that consumers are exploring certain pages then rapidly depart to visit others, their rating plummets, and vice versa. The higher your page ranks in search results, the longer it holds users' attention.

Herein lies the significance of modifying the loading speed of your pages to make them as smooth as possible without compromising the quality of the content display or the user or reader experience. Page loading speed is one of the elements and scores allowed by Google that play a significant part in a page's presence at the top of search results, as we said previously.

Fortunately, Google has given us a free tool for measuring page loading performance called PageSpeed Insights. This program will provide you with a full perspective of your download issues and recommend relevant methods to address them. It is also absolutely free, so it should be one of your first stops on your SEO journey.

The PageSpeed Insights tool features a straightforward and intuitive design, but the primary challenge is that you must measure the loading speed of each page on your site separately. If your site has hundreds of pages, this will be really difficult.

As a result, we recommend that you prioritize the pages that rank well in search results and have a high visitor rate in terms of altering their surfing speed so that these pages become the key to fame and the major source of visitors to your site. The Google Analytics service (here) can tell you which pages on your site are the most popular in search results.


5. Fill in the gaps in your pages

Browsers use a variety of approaches to find topics that excite their interest. The word "keyword" is used in a variety of ways, all of which have the same meaning. Search engines are aware of this, and when analyzing the content and ranking of pages in search results, they frequently take several keywords for the same topic into account.

If you search for "online shopping," for example, a specific collection of pages will appear at the top of the results. Now, if you search for "online shopping," you'll get similar results, indicating that some pages are towards the top of the search results for the topic of online shopping in general. Of obviously, this is not a coincidental occurrence. Top-ranking pages for a variety of keywords with a common topic are well-structured and feature the main keyword as well as sub-words in the same context.

To take advantage of this phenomena, your duty now is to improve your site's search engines by tracking the keywords that your pages lack and can lead the search results because the term is at the top of the results. For example, despite the fact that your website touches on both, your article on "e-marketing" may lead searches for "e-marketing" but completely lose out on searches for "online marketing," and the reason is simply that you did not include "Online Marketing" in the keywords for that page.



THAT WAS THE END 


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